What makes my life

I think a lot of companies are not capable of checking the quality their on-line agency delivers. This is why we often get the question to give a second opinion. This almost always brings back the conclusion that the competitors are stupid. That is a very easy thing to do. But that is not what really is the case.

In the relation between customers and clients the expertise to understand is missing as is the confidence that there is no hidden agenda. What should be done about this.

Cut the only parts that are in conflict with your shared goals.

How to do that when you are in an internet communication agency? Not cut the responsibility for work but only the conflicting parts. This will make your agency a very nice and predictable partner to work with for both customers as well as companies you work with. You do not, never ever step into their field and you do not change the way the end result should be reached.

More on this in the following weeks.

BWhy are contracts so secret. What if I would post my drafted contracts on our website both partner, customer as well as employee contracts. Wouldn’t this be a whole lot easier for customers to give their opinion on these contracts and have an opinion on our contracts and thus the way we do business?