What makes my life

Translated and edited after an article on Marketingfacts.nl.

1. Do not claim the number 1 position everywhere.

The best value for money is in the top 3 position. It is still a very high ranking and it will cost you considerably less. This is because the top two positions will be batlled about by the two biggest players. And there was something with dogs fighting over one bone and a third dog….

2. Good advertising is also stopping wrong advertising

If you spend money on anything you make sure it works. Only in advertising people tend to stick to the thought that even bad advertising is better than no advertising. If you like to generate maximum value from your adwords then you have to be critical and stop advertising in spots wher it is not effective.

3. Maximize the amount of adword advertisments.
The more the better. Since Google will love to giveyou a high clickthrough it will monitor which adwords work best. These will be used in the caroussel more or only over the less effective. This will not only drive Google revenues but yours aswell. So make more different adwords it will pay out. Expect to see a sudden rise in revenues after a while without a higher cost.

More in the following days.

Have you all seen the new introduction of Google TV Adds? Briljant. I hope this comes to us rathers sooner than later since I think that it would be easy to run a TV campaign. One thing that Google does briljantly is tap into the vast amount of spendable communication dollars that would normally not be used on TV commercials. This seems like a good idea but I beg to differ.

I have done my studies in communication and management and I have always learnt that you need to have a critical mass before you reach the goal you wish to reach. So if you count on running a cheap campaign in order to stay on budget you could be left in the rain. Running a campaign on Google TV Adds could, when you run it on a tight budget, be a waste of money. But because you can does not meen you should.

The big benefits of this is that you do not need to pay retail for your adds, you can have more impression for the same budget, it is easy to manage, you can easilly track you results.

The drawbacks are you do not know you will reach youraudience (unless you pay top dollar), and you will be tempted to spend money without any results.

Google TV Adds, a good initiative in a world full of opportunities.

I just added Google analytics. So far one of the additions I wish has been received. What’s up next. I’ll be posting whenever there are some visitors ;-). Starting a weblog is nog easy.